THOUGHTFUL CREATIVE
Designed and launched a cluster-level reporting system that translates complex learner data into actionable insights for educators. Defined product direction, structured data visualization patterns, and partnered closely with engineering.
Built an AI-powered image generation system to support large-scale curriculum and product needs. Established prompt frameworks, standardized output quality, and enabled cross-team adoption.
Created a unified icon system to improve visual consistency and scalability across the platform. Developed guidelines, streamlined asset production, and aligned design and engineering.
Created a comprehensive brand identity system including typography, color palette, iconography, and component library for a design studio.
Built and maintained a scalable design token system powering consistent UI across web and mobile platforms for a fintech product.
Led the end-to-end redesign of a social platform's feed experience, improving engagement metrics and content readability.